EP 122: WEBSITE BASICS -- Your About Page
When creating your About page on your website, it needs to be more than a long list of everything about you and your accomplishments.
As we continue our series on the Do It With Intention Podcast about creating a simple, clear website, this week we’ll focus on how to make an impactful About Page that doesn’t just speak about you, but speaks to your ideal clients.
The best way to attract your ideal clients is by not over-complicating your site, but, rather, creating a space that reflects themselves – and by doing it with intention.
“Remember, your website is not supposed to be all about you and every wonderful thing you’ve ever done. You want your website – and all your marketing tools, to be a mirror that potential clients can look at and see themselves and say, ‘That’s me – that can help me.’”
This week on the Do It With Intention Podcast:
What to avoid when creating the About page on your website.
Why adding a photo of you is important to resonate with your ideal clients.
How to determine which of your accomplishments should make your About page.
Resources from this episode:
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Now it’s time to get out there, build your business, and DO IT WITH INTENTION.
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