EP 20: Narrow Your Focus -- Three Ways to Niche Your Massage or Bodywork Business
When I first started my CranioSacral Therapy practice, I made the classic mistake of trying to be everything to everyone. I offered every service I had ever learned, even ones that I wasn’t very good at.
Imagine getting booked for a service you’ve never even practiced...that happened to me!
I can’t go back and undo my mistakes, but I can help you avoid making the same ones I did! In this week’s episode I tell you why narrowing your focus will actually help you stand out and fill your client docket faster - and I’ll give you tips on how to do it.
(Plus, did you know I had a full international career BEFORE I even entered the bodywork field? Just promise you won’t completely tune me out after you hear what I did...)
“As counterintuitive as it may seem, NARROWing your focus is the fastest way to fill your practice.”
This week on the Do It With Intention Podcast:
Why you need to step into your power and focus on what you ACTUALLY love so that you can provide a higher quality service to more people.
How to become known as a specialist by serving the market that you are most called to instead of the people that you think you “should” work with so that your people will be searching for you, not the other way around.
What your customers truly need, and why you don’t necessarily have to narrow down to just one modality in order to niche.
Resources from this episode:
I talk about how to niche to create more revenue on Biz Women Rock podcast
I share how I earned more by working less on the What Works podcast
Have a question you’d like answered on the podcast? Shoot me an email!
FREE TRAINING!
Ready to go from surviving to thriving in your bodywork business?
I know you may feel exhausted right now, trying to do All. The. Things. to get new clients.
But what if you didn’t have to spend all your time trying to bring new clients in the door? What if there was a better way to fill your massage or bodywork practice?
I invite you to join me for a FREE masterclass: How to Grow Your Bodywork Business Without Constantly Hustling for New Clients!
Grow Your Business is an on-demand training where you’ll learn 3 key strategies you need to grow your massage or bodywork business with integrity and intention. (no sleazy pushy sales tactics!)
You’ll learn a better way to fill your practice so you can do the work you love and make a great living doing it. Join me today!
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Thanks for tuning into the Do It With Intention podcast! Get more inside scoop on creating a profitable and sustainable massage or bodywork business by connecting with me on my website for even more resources you can use, and be sure to share your favorite episodes on social media.
Now it’s time to build your business and DO IT WITH INTENTION.
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