Mindy Totten

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EP 28: Being Intentional: Your Business Finances with Laura Cook

Building an Intentional Practice — a 5-Day Series for Massage + Bodywork Therapists

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Now more than ever, it really is so important to know where you stand with your money.

When money doesn’t flow the way it usually does — for any reason — you need to be prepared. For a lot of bodyworkers, COVID-19 came as a scary wake-up call when the ability to work hands-on with clients was taken away.

In this episode, I sit down (virtually, of course) with Laura Cook, a business finance strategist for women entrepreneurs. We talk about how financial clarity will help you to decide the next logical step for your business, no matter what’s going on in the world.

There is no better time than RIGHT NOW for bodyworkers to be intentional with their money. Laura is incredibly grounded and even I left our conversation feeling calmer — I hope you do, too.

Plus, Laura shares how old she was when she won her first art competition...can anyone say “child prodigy?”


“A lot of it is communication: speaking to your clients, understanding what they need and then reflecting back on that to see how you can deliver differently.” -- Laura Cook


Building an Intentional Practice — Your Business Finances:

  • How to utilize the financial runway tool to better understand your current situation and empower yourself through action steps, without fear and anxiety.

  • Ways to increase cash flow even in unforeseen circumstances that limit you from seeing your clients face-to-face, so that you can support your people and keep your business going during tough times.

  • The best ways to communicate with your clients to understand their current needs in order to come up with meaningful, creative ways to serve them digitally.


Resources from this episode:

Laura Cook is a Business Finance Strategist for business owners who are ready to get serious and bring their CFO hat to the table. 

Through her one-one strategic intensives, on demand trainings and honest blog posts, she’s here to help you set up the strategies and systems you need to simplify the money piece, get the best ROI and calm those mindset monkeys! So you can finally feel financial freedom. 

When she’s not empowering business owners, you can find her limbering up doing yoga, having one too many chai cuppa teas or with a paint brush in hand!

FREE TRAINING!

Ready to go from surviving to thriving in your bodywork business?

I know you may feel exhausted right now, trying to do All. The. Things. to get new clients.

But what if you didn’t have to spend all your time trying to bring new clients in the door? What if there was a better way to fill your massage or bodywork practice?

I invite you to join me for a FREE masterclass: How to Grow Your Bodywork Business Without Constantly Hustling for New Clients!

Grow Your Business is an on-demand training where you’ll learn 3 key strategies you need to grow your massage or bodywork business with integrity and intention. (no sleazy pushy sales tactics!)

You’ll learn a better way to fill your practice so you can do the work you love and make a great living doing it. Join me today!

Thanks for tuning into the Do It With Intention podcast! Get more inside scoop on creating a profitable and sustainable massage or bodywork business by connecting with me on my website for even more resources you can use, and be sure to share your favorite episodes on social media.

Now it’s time to get out there, build your business, and DO IT WITH INTENTION.