EP 30: Being Intentional: Your Offerings with Racheal Cook

 

Building an Intentional Practice — a 5-Day Series for Massage + Bodywork Therapists

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Did you know that the average millionaire has seven different income streams?

That doesn’t mean that they are experts at seven different things, it just means that they are smart about what they offer.

So...who wants to be a millionaire?

For the final episode of the Building an Intentional Practice series, I sit down with my friend, mentor, and business coach, Racheal Cook, to talk about being intentional with your offerings.

Racheal’s journey from the extreme burnout of corporate consulting to running her own business will give you insights for your own bodywork business.

Plus, Racheal shares the hidden talent that not only earned her a college scholarship, but also has kept her sane in quarantine.


“You have to think about what value can we provide — that doesn’t require me to physically be there -- in order for them to get that value.” — Racheal Cook


Building an Intentional Practice — Your Offerings:

  • Learn to diversify your offerings in a way that still makes sense for your business in order to increase income streams and protect your business for times that you can’t perform hands-on work.

  • How to individualize your offerings to provide premium customer experiences and create lifetime value clients that will support your work no matter what happens in the world.

  • The value of your hard-earned intellectual property and expertise, and why your clients will actually see better results when they pay for your services (yes, even right now when you’re tempted to give things away for free!)


Resources from this episode:

Racheal Cook is an award winning business strategist who believes entrepreneurship doesn’t have to be so complicated. Over the last decade, she’s helped thousands of women entrepreneurs design predictably profitable businesses without the hustle and burnout.

She is the author of Amazon best-selling book Fired Up & Focused, and hosts a twice weekly podcast Promote Yourself to CEO. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal’s work has been featured on US Chamber of Commerce, Entrepreneur on Fire, Female Entrepreneur Association, The Mogul Mom, Smart Passive Income, and more.

FREE TRAINING!

Ready to go from surviving to thriving in your bodywork business?

I know you may feel exhausted right now, trying to do All. The. Things. to get new clients.

But what if you didn’t have to spend all your time trying to bring new clients in the door? What if there was a better way to fill your massage or bodywork practice?

I invite you to join me for a FREE masterclass: How to Grow Your Bodywork Business Without Constantly Hustling for New Clients!

Grow Your Business is an on-demand training where you’ll learn 3 key strategies you need to grow your massage or bodywork business with integrity and intention. (no sleazy pushy sales tactics!)

You’ll learn a better way to fill your practice so you can do the work you love and make a great living doing it. Join me today!

Thanks for tuning into the Do It With Intention podcast! Get more inside scoop on creating a profitable and sustainable massage or bodywork business by connecting with me on my website for even more resources you can use, and be sure to share your favorite episodes on social media.

Now it’s time to get out there, build your business, and DO IT WITH INTENTION.

 
Mindy Totten